Real Audits. Real Brands. Real Issues.
We Found 117 SEO Issues Across 3 Amazon FBA Brands
We audited 3 real Shopify stores run by top Amazon FBA sellers and found missing schema markup, broken meta tags, blocked product pages, and thin content costing them organic traffic every single day.
Case Study #1|Kitchen Gadgets & Tools
Zulay Kitchen
zulaykitchen.com
Top Amazon seller, 210+ products, GrowFL 2025 honoree
67/100
5 Product Pages Missing Schema Markup — Invisible to Google Rich Snippets
6 critical17 warning7 info9 pages audited
Issues Found
- ×5 product pages (Milk Frother, Cast Iron Juicer, Knife Set, etc.) had zero Product schema — Google cannot show star ratings, prices, or availability in search results
- ×Collection page /collections/all-4 completely missing meta description — Google auto-generates a poor substitute
- ×15 meta tag issues across 9 pages including title lengths outside optimal 50–60 character range
- ×Missing Open Graph and Twitter Card tags — social shares look generic and unbranded
What Rankflo Would Fix
- ✓Add Product structured data to all product pages with price, availability, and review aggregation for rich snippets
- ✓Write keyword-optimized meta descriptions for every collection and product page
- ✓Optimize title tags to 50–60 characters with primary keywords front-loaded
- ✓Add complete Open Graph + Twitter Card markup for branded social sharing
Revenue Impact: Rich snippets alone can increase CTR by 30%. For a brand with Zulay's Amazon traffic, capturing even 5% more organic Shopify traffic could mean thousands in additional monthly DTC revenue.
Case Study #2|Pet Odor Eliminators
Angry Orange
angryorange.com
Top-selling pet deodorizer on Amazon, also at PetSmart & Macy's
58/100
Zero Structured Data on Homepage — Competitors Get Rich Snippets, They Get Plain Links
3 critical24 warning13 info7 pages audited
Issues Found
- ×Homepage and collection pages have absolutely no structured data — every Google search result is a plain blue link while competitors show star ratings and prices
- ×Product images missing alt text — completely invisible to Google Image search (15–20% of all Google searches)
- ×13 performance issues including excessive CSS files and missing preconnect hints slowing page loads
- ×5 content structure issues — missing or multiple H1 tags weakening keyword targeting
What Rankflo Would Fix
- ✓Implement Organization, Product, and BreadcrumbList schema across the entire store
- ✓Add descriptive, keyword-rich alt text to every product image
- ✓Consolidate CSS, add preconnect hints, and optimize resource loading for Core Web Vitals
- ✓Fix heading hierarchy to single H1 per page with proper H2–H6 structure
Revenue Impact: For a brand competing in the crowded pet products space, structured data is the difference between "Pet Odor Eliminator — $14.99 ★★★★★ (2,847)" and a generic blue link. That difference is 30% more clicks.
Case Study #3|World's Strongest Coffee
Death Wish Coffee
deathwishcoffee.com
Top 500 Amazon seller, Shopify Plus, $10M+ annual revenue
58/100
A Live Product Page Blocked from Google + 3 Collection Pages Missing Meta
6 critical24 warning17 info9 pages audited
Issues Found
- ×Power Surge Coffee product page has a noindex directive — Google is completely ignoring this product, zero organic traffic possible
- ×3 major collection pages (Subscribe & Save, Society of Strong Coffee, Coffee) missing both meta descriptions AND H1 headings
- ×9 image SEO issues — product photos missing alt text, not discoverable via Google Image search
- ×8 schema markup gaps — no Product structured data on several product pages, no rich snippets in search results
What Rankflo Would Fix
- ✓Remove the noindex directive from Power Surge Coffee to immediately restore Google indexing
- ✓Write compelling meta descriptions and add proper H1 headings to all 3 collection pages
- ✓Add descriptive alt text to every product image with relevant keywords
- ✓Implement full Product schema with reviews, pricing, and availability for rich snippet eligibility
Revenue Impact: A single noindex on a product page means zero organic traffic to that product — forever. For a $10M/year brand, the 47 issues we found could represent $50K–$100K in lost annual organic revenue.
Want Us to Audit Your Store?
If you're an Amazon FBA brand selling on Shopify, we'll find every SEO issue costing you organic traffic — and show you exactly how to fix them.